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| Running your E-Commerce from Intuit QuickBooks Retail Point of Sale has become possible. What is involved? | |
By Thierry DUCLAY, CEO of BO TECHNOLOGY
Like most small businesses in the United States, VIA MARIS NYC uses Intuit QuickBooks for its accounting and back office functions. After all, this choice makes sense considering that QuickBooks owns 87% of the small business market share with their accounting software solutions. Yet despite this impressive grip on the market, QuickBooks does not provide an E-Commerce solution with its QuickBooks Retail Point of Sale.
This is where BO TECHNOLOGY's talent combined with the power of QuickBooks was able to deliver a unique and powerful solution to tailor to the needs of VIA MARIS NYC.
About VIA MARIS NYC
VIA MARIS NYC is not about fashion but rather about sharing a taste for eclecticism amidst a saturated market of global fashion. It’s about following your mood, and not the dictates of current seasonal trends. It’s about fusion: mixing old and new, and styles of different cultures. And it’s about fun shopping for one-of-a-kind or hard-to-find items.
It is an eclectic gallery of objects, of all sizes and prices, where everyone should be able to find ones own treasure.
Founder Veronique Marin has traveled around the world to discover these unique items and styles. They are, essentially, her coups de coeur, her favorite treasures by craftsmen whose designs are made and sold mostly outside of the U.S.
VIA MARIS: The Name
VIA MARIS is Latin for “by way of sea.” The VIA MARIS in antiquity
was a trading route spanning parts of the Mediterranean coast. It was also a byway that was crossed by other routes connecting Europe, Asia, and Africa. Just as the name suggests, VIA MARIS NYC offers a selection of pieces and objects discovered during the travels of founder Veronique Marin.
Véronique Marin: The Founder
Founder Veronique Marin (whose surname, coincidentally, means “sailor” in
French), was born and raised in France, and is currently based out of New York
City. Inspired by sights, sounds, tastes, and cultural styles from her travels
to such locales as India, Japan, Italy, Belgium, and the U.K., among other
destinations, Marin presents a selection of her favorite things, purchased
abroad, to the savvy American shopper through VIA MARIS NYC. Prior to
launching the website, she had developed fragrances for Calypso - Christiane Celle and
served as vice president for Decleor.
About the BO TECHNOLOGY Solution
At the core of the solution resides Intuit QuickBooks Retail Point of Sale. BO TECHNOLOGY created in close collaboration with Véronique Marin the feel and look of the E-Commerce web site as well as the guts of all technical aspects of the project - portal, shopping cart, reporting, administration, control tools, links to QuickBooks. From QuickBooks only, Véronique Marin can now manage 100% of her E-commerce!
Managing two different types of retail stores - brick and mortar as well as virtual - from the same easy to use application has given VIA MARIS a definite strong edge and has greatly simplified its business processes.
Thierry Duclay is the CEO of BOTechnology. He can be reached at tduclay@botechnology.com